Marrying into the top job

Father : I want you to marry a girl of my choice Son : I will choose my own bride! Father : But the girl is Bill Gates' daughter … [Read more...]

The great lie of Art

Art is a lie that makes us realise the truth – Picasso What is Art? Is Art just what you see in the museum or may be a crayon painting from a 5 year old? Is Art slow or fast? Are the marvels of high speed modern technology, Art or Science? And is there a difference between Art and … [Read more...]

Navigating soakin

Thanks for your interest in soakin.org. We hope to live up to the high standards the community expects of us by bringing across thought provoking, unbiased and well-rounded commentary. Please visit our About page to read more about our vision and mission statement and join us in this journey. We … [Read more...]

Genetic Code – One language, diverse forms

The three-letter words of the genetic code are the same in every creature. CGA means arginine and GCG means alanine - in bats, in beetles, in beech trees, in bacteria. They even mean the same in the misleadingly named archaebacteria living at boiling temperatures in sulphurous springs thousands of … [Read more...]

Who is a celebrity?

"A celebrity is a someone who works hard to become known to the public and then wears dark glasses to avoid being recognised" - Unknown … [Read more...]

To understand

"I have striven not to laugh at human actions, not to weep at them, not to hate them, but understand them" - Baruch Spinoza … [Read more...]

Happiness – On Sale 24×7

We equate consumption and buying more with happiness and corporations in America were smart enough to realise this in the early 1900′s. I would highly encourage people to see the BBC documentary- The Century of the Self. Till the early 1900's, a vast majority of people used to buy things when they … [Read more...]

East-West Product Life cycle Management

Do you think we are selling the Sustainability concept mostly to people in the western world? You don't yet hear much about sustainability if you live in the East. You do hear about growing population, increasing prices, threat to the basic necessities of life ,buy insurance policies and oh yes why … [Read more...]

Sustainable Growth- Whose problem?

Sustainability or the lack of it is deemed as a “Future” state presented to the socially and economically fortunate populace of today so that we may ponder about our current behaviour; look out for looming dangers or bed of roses; feel unabated joy about our present and future or just humbly accept … [Read more...]