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At Soakin, I look at the interplay of three elements: work, culture and personal identity. What’s the future of work? Do work and working practices impact local and global culture? How does work impact our personal identity? Is economic growth the means or the end? These are not just academic or research questions. In the answers to these wicked questions, lies not just the “prospect of continuing moral progress our species has enjoyed”, but also the possibility to define new market value propositions from entrepreneurs and leaders looking to create more humble, transparent and human-centered organizations, products and services. As Erwin Schrödinger once said, “The task is not so much to see what no one has yet seen; but to think what nobody has yet thought, about that which everybody sees.”

Who’s behind Soakin?

My name is Tathagata (Tat) Biswas. I live at the intersection of science, empathy and design.

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My working background is in Technology Consulting, Business Process Re-engineering and Business Analytics, where I have worked for the past 10 years. I wonder how the world looks from the perspective of a person who works in a different field. My search over the last few years has led me to read widely and make a humble attempt to understand the world from the perspective of an Anthropologist, a Behavioural Economist, a Neuroscientist, an Environmentalist, a Branding and Marketing Expert and a Designer.

Below are some of my articles which have been featured in other independent blogs and publications:

International Institute of Business Analysis(IIBA)

Do Business Analysts solve or avert business problems?

Tom Spencer Consulting Blog

Consultant and Client Perception

Shrewd Insights and the Role of Consultants

I hope you enjoy soaking in. Would love to hear your reflections on what you liked or didn’t like at soakin.

Thank you,
Sydney, Australia.

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